01
Customer Journey
Collecting the full information about a customer journey through your services, and then analyzing the business from those journeys, is a powerful way to improve customer experience. A customer journey is a list of heterogeneous events with timestamps, so running analytics on it is challenging. Modeling the journeys as a table and using SQL does not quite work, and neither do typical data analysis frameworks. PythonQL handles this because it combines queries over nested data with the analytics that data science needs.
02
Data Integration and Cleaning
Even though data is supposed to be clean and of top quality in the 21st century, that is not always the case. Cleaning and integrating dirty data is a common problem that falls onto data scientists, and it is especially painful when you need a quick assessment of a data source or want to know whether integrating it would be worth the trouble. Here we have a customer database and an order database we are considering integrating. The order data is questionable, and our task is to find out quickly whether it is useful to us.
03
Model Evaluation
Getting the first results from your models is exciting, but a lot of time will be spent analyzing model performance and improving the results. Basic measures like AUC or MRSE are easy to calculate, but what happens when you need to compare two models qualitatively and figure out which cases are better covered by each model? The ad hoc analytical abilities of PythonQL come to the rescue. Here we are not querying a database, we are querying the results of our machine learning models.
04
Nested and Semi Structured Data
In this scenario we query JSON data that comes from a NoSQL database, join it to more structured relational data, and then construct nested JSON objects that use hierarchy to organize data. We have a JSON product catalog of cars with reviews, where the manufacturer, price and review fields can each be a plain value or a nested object, plus a small relational dataset with dealer information.